At the end of every year it’s crucial to evaluate the current year and finish the year with all the proper marketing strategies in place for the next year! Nothing screams Happy New Year more than a solid business plan, a strong marketing team, comprehensive advertisements, and a plan to capture more business in 2022!
Our team has developed an easy-to-follow Marketing Kit. This can be used as a guide for any business designing a plan to strengthen their marketing efforts and increase sales.
Whether you’re putting the final touches on your 2022 digital marketing plan or contemplating a winning strategy for the new year, this kit will help you in your journey.
The below details are what you need for a well-rounded marketing plan to help crush your goals, grow your reach, boost ROI and more.
Here are a few details that you will need to further explore.
- The importance of establishing your goals
- How to leverage a multi-channel approach
- Tips for creating insightful reports
First things first…..
What makes your business different from your competitor? This is called Unique Value Proposition (UVP). Identifying your UVP will further help create a marketing plan that is unique to your business and sure to captivate prospects.
Important: Note Logos (fonts, formats, colors)
Understanding this concept will require you to truly know the ins and outs of your brand and what is driving new business. This can be done with a survey to your target audience.
By capturing the uniqueness of your brand, your business can thrive when it comes to being unique (branding) and building brand awareness.
Brand Awareness is releasing all things about your brand to the public, in a way that is different from your competitors. Beyond the process of what we do, is the process of how we do it. We must understand that branding is not about what we do, but how we do what we do.
For example: Chipotle is known for their food packaging and low carbon footprint. Having small aspects of your business that others don’t have will help build the uniqueness and demand of your brand.
Answering these questions is a great start to separating your brand from your competitors.
- What is your brand tone of voice?
- Which target audience is interested in your brand?
- Does your logo represent the best version of your brand?
*Dive Deeper into branding here
After understanding these principles, it is important for business owners to use a Marketing Funnel to plan the next series of steps. A marketing funnel is a 5-step illustration that companies must use to attract new leads.
By having a definitive plan that is aligned with business goals, you are best equipped to attract new prospects.
After understanding your business goals and mantra, it is time to establish a solid foundation and present it to the public.
At this time, it is important to decide how you would like your company to be presented to the public. This is where your marketing efforts play a huge role in the effectiveness of your business. When sending out information to prospects, it is important to carefully choose what information will be presented. This information can be presented through the following ways:
- Direct Mail (Postcards)
- Email Blasts
- Content Marketing/Blogging
- Cold Calling
The above options are best used in a multiple-channel approach. This is using one or two of the examples above with a consistent message. Extracting the appropriate information from your business to these sources can make or break your business mantra.
Having information that is transferable across multiple platforms with your target audience is a form of content marketing. Having the right team help assess this properly is very important.
There are many marketing aspects to projecting information to your specific target audience. Listed below are a few marketing strategies to enhance the information being transmitted to prospects regarding a specific business service.
How do I attract new clients?
- Digital Marketing – Automation and a mobile-friendly focus on SEO and SEM
- Content Marketing – Keyword Strategy needed here
- Inbound Marketing – Get the phone ringing
- Email Marketing Campaigns – Between 2-4 emails per month
- Social Media Marketing – The specific channel may vary depending on the demographics of your target
Once your marketing efforts are established, having a plan to maintain the increase revenue is next.
Having a consistent client base is important to maintain a healthy financial flow. Locking your clients in can be tricky, but we have provided some examples to stay in touch and keep them coming back. Offering an incentive for participation is key.
- Loyalty Programs
- Referrals Program
- Survey /Feedback
Keeping track of the efficiency of your business will help to see true profitability. Understanding the Return On Investment is a common tool used by business owners to understand the ratio between the amount of resources used for an investment and the actual profits made from it. Paying attention to financial trends in your business can help access the pros and cons of all services.
Following the above steps can help you to create detailed and profitable marketing campaigns.
Maintaining your business with adequate support and customer service, by allocating enough time to each task instead of using a gunshot approach will keep your business thriving in the New Year!
For more ways to elevate your business to the next level, contact us.