What Is Marketing?

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy small business objectives.
The Bad News: Surprises about the Obvious 
Unfortunately, common sense doesn’t always explain some marketing decisions and actions and that is why we are here to guide you through the marketing waters. 
M4RR What Marketing
Our goal is to exceed our clients expectations, one marketing campaign at a time by only focusing on top performing marketing tactics that will take their businesses to next level.
— Nia Pearson, CEO/Senior Consultant

How Much Should Small Business Spend On Marketing?

Your complete marketing budget should include all costs for marketing, advertising, promotions, public relations, events and webinars. This includes social media marketing, print ads, billboards, Facebook/Instagram advertising, Google AdWords, sponsorships and collateral.
Important Note: According to the Small Business Administration, small business with less than $5 million in sales should spend a minimum of 7–8% of gross revenue on marketing. 
Many small businesses do not allocate the adequate percentage of their operating budgets to marketing so they rarely see the results desired. The old mantra “build it and they will come” is no longer valid; you must build it and market it effectively to the right target audience. Making sure you market your business to the right customers is probably the most important aspect to your business model this will impact the return on your marketing investment.
M4RR Marketing Budget

In addition, we must take a customer centric approach to building your business to make a difference. Keep in mind that according to the Small Business Administration, 30 percent of all new businesses fail within two years and 50 percent fail within five years.  At Marketing 4 Real Results we understand that failure is painful, so we put passion and hard work into all marketing campaigns to ensure we support our clients meet their small business goals. 

If you would like to learn more about building customer centric marketing campaigns, schedule a time with our team to get started. 

Marketing Terms, Concepts, and Principles.

M4RR Idea Post

Target market — one or more specific groups of potential customers that a business wants to directly target through its marketing program.