Welcome to week 4, Service Business Series on Google Business Profile with Nia Pearson. (YouTube Video)
My goal is to support your Digital Marketing success by strengthening your online presence, attract more prospects and take your business to new heights with Google Business Profile.
What is Google Business Profile?
Google Business Profile is a free Google tool that allows businesses to instantly appear on Google Search and Maps.
A Google Business Profile is an essential Digital Marketing tool for every business. Google Business Profile enhances your online visibility, local SEO, establishes trust with customers, and provides valuable data insights to help you make better business decisions to support business growth.
This is the best online opportunity to leverage the power of Google to expand your reach.
Day To Day Workflow
Personalize your profile with post, photos, events, respond to reviews, and get the attention of your target customers.
Benefits of having a Google Business Profile
When someone searches google for your service near your business zip code, your company will populate on the search engine results, (SERP) as an option increasing your chances of being noticed.
Depending on the competition for a specific keyword or service, there are likely other businesses that will populate on the search engine results as well, so getting to the first page will require a strategic keyword strategy and plan.
With a Google Business Profile, you are able to showcase all the essential information about your business. From contact details, operating hours, website links and customer reviews which are all very important. Overall, Your Google Business Profile, makes it convenient for customers to find and contact you.
Engaging with Customers
Engagement is a vital component of any successful business. With a Google Business Profile, you can respond to customer reviews and answer questions to help build trust and demonstrate your commitment to customer service. You can also use your Google Business Profile to directly communicate relevant and timely information to your customers.
Share updates, special offers, and events directly to your profile, keeping your customers informed and connected.
Insightful Analytics
Google Business Profile provides insightful analytics to help you understand your customers better. By analyzing back end data such as how customers found you and started to engage with your profile.
Data is very important marketing asset that will can help you make better business decisions to meet your prospects and customer where they are.
VERY IMPORTANT***Google Business Profile photos & videos policy and posts content policy
Per Google’s policy requirements, there are prohibited & restricted content policies to help make sure any content you submit (including any text, photos or videos) creates a positive experience for customers.
Google Business Profile Set Up
Creating a Google Business Profile is quick and easy. Simply go to the Google My Business website and follow the step-by-step instructions to set up your profile.
Get Help Getting Started!
Get help from Marketing 4 Real Results.
I have successfully helped many businesses to set up their Google Business Profile and would love to help you as well. Keep in mind, online success is about strategy and proper execution.
To have success online a SEO strategy per landing page is critical to improve search rankings and increase lead conversions.
Verify Your Business On Google
Many small business owners get stuck in the verification status with Google. This can be frustrating so, be sure to get it right the first time, to avoid issues.
Your business can be automatically verified by Google, or by postcard or video chat. To avoid delays, make sure your address meets Google guidelines. Learn about address entry guidelines.
Verification Steps To Consider:
- Your workspace.
- Your business logo.
- If you meet customers at your premises, Google will want to check your public space as well.
- If you use a vehicle for your business, to verify from your vehicle, you need to show our specialist.
- The number plate of your registered motor vehicle
- Your business logo on the vehicle
- Any tools or other instruments of your trade that you carry
Important: Once you turn on video verification, use only this method to verify. If you try to complete verification through a different method, you may have to re-enable video verification.
Learn more about Google Business Profile here.
This exclusive Summer Series, is designed to enhance your service business in preparation for a big boom this Fall and beyond.
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