Restoration Marketing Workshop; Nov 19, 2025; Anaheim CA

Workshop Wednesday Nov 19, 2025

Location: 1140 N Armando St, Anaheim, CA 92806

Time: 10:00 AM – 12:00PM

This Restoration Marketing Workshop is designed to teach new and existing restoration business owners how to compete for business with a successful 3-Step Marketing Process.

Click here for a Youtube preview of the content that will be covered.

   1-Strategy – How, where and who to promote your restoration services online using foundational search engine optimization principles.
   2-Planning – Restoration Marketing Plan to include: online/digital and offline/traditional marketing tactics.
   3-Systems – Social Media, Email Marketing, Customer Relationship Management (CRM), Text Marketing and Google Business. Software Service System for quoting, invoicing, and getting paid.

Key Highlights:
Which marketing platforms support business growth?
How to build brand loyalty?
How to increase engagement and get referral business?
How to increase traffic to your website with new leads and build sales?

Marketing scenarios to be covered:
1-Search Engine Optimization (SEO)

2-Networking /TPA’s / Property Management Companies etc.

Course benefits:
1-Earn 2 IICRC Continuing Education Credits
2-Marketing Certificate

About The Presenter:
The material presented is solely from Nia Pearson and her 10+ years of marketing experience in the Cleaning & Restoration industry.  Nia has contributed restoration marketing advice, seminars, workshops and popular articles for: Cleanfax, RIA, Carpet and Fabric Institute, and Small Business Administration (SBA).

Note: The IICRC does not endorse any educational provider, product, offering, or service. The Institute expressly disclaims responsibility, endorsement or warranty for third-party publications, products, certifications, or instruction. The approved status does not award IICRC Certification, only qualified continuing education hours.