Restoration Marketing Workshop; Sept 17, 2024; Burbank CA


This workshop will earn you two (2) IICRC Credits.

During this Restoration Marketing Workshop students will learn how to effectively market their services based on tested marketing practices and top trending marketing tactics.
Students will learn which marketing platforms support business growth, how to build brand loyalty, how to increase engagement and get more referral business and how to increase leads and build sales.
By the end of this course, students will have a comprehensive understanding of how to market their restoration skills to a wide variety of clients.
This Restoration Marketing Workshop is designed to teach office and field restoration teams a successful 3-Step Marketing Process.
   1-Strategy – How, where and who to promote your services to. Sales Automation, Marketing Funnel, Customer Service and Branding
   2-Planning – Restoration Marketing Plan
   3-Systems – Sales automation, Customer Relationship Management, Email Marketing, Text Marketing

Key Highlights:
Which marketing platforms support business growth?
How to build brand loyalty?
How to increase engagement and get referral business?
How to increase traffic, leads and build sales?

Marketing scenarios to be covered:
1-SEO to rank higher on Google with pay-per-click ads (Keywords/Search terms/Short URLs/Landing pages/Blogs).
2-Establish relationships with insurance companies, property management companies, plumbers, homeowners etc.

Course benefits:
1-Earn 2 IICRC Continuing Education Credits
2-Marketing Certificate

About The Presenter:
The material presented is solely from Nia Pearson and her 10+ years of experience in Restoration Marketing. Nia is the founder of Marketing 4 Real Results and holds IICRC Certifications in Water and Odor. Nia has a Bachelor Of Science degree in Marketing and MBA in International Business which helps her to align marketing to business goals through proper planning and execution.

Nia has contributed restoration marketing advice, seminars, workshops and popular articles for: Cleanfax, RIA, Carpet and Fabric Institute, SBA and more. The IICRC does not endorse any educational provider, product, offering, or service. The Institute expressly disclaims responsibility, endorsement or warranty for third-party publications, products, certifications, or instruction. The approved status does not award IICRC Certification, only qualified continuing education hours.



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