Real Estate Email Marketing Content

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Sending Targeted Emails to your sphere and prospects will help to increase email engagement rates and grow your real estate business.  Below are samples of email marketing content to get you started on the days when you can’t find the words.

What You Should Know About Email Marketing:

An email marketing funnel is the journey your subscribers take through email marketing as they move through the business cycle.  An email funnel has the same 5 stages of consideration as a marketing funnel.

By having your subscribed contacts on a funnel you only send content that targets their pain points and goals. It’s not as important to send more emails instead its best to send targeted emails. This will require asking more questions upfront before adding a contact to your email contact list.

Sample Email Content To Sellers;

There are many reasons I enjoy helping sellers with their real estate needs, one of the most memorable is working with amazing sellers like you.   🙂 

The home selling journey can be intimidating for many first time home sellers, so I put together a list of 10 tips for selling your home quickly.  (link this section to your website list)

Every home selling transaction has its own set of challenges, which I will support throughout the process. I will hold your hand as much as needed to ensure we overcome any challenges. 

So if you ever have a residential home-selling question, don’t hesitate to call, text or email me. (note: text is the preferred communication channel for consumers.)

Sample Email Content To Buyers;

There are many reasons I enjoy helping buyers find their dream home and it’s because I get a chance to work with amazing clients like you.  🙂

The home buying process has many steps in the first phase that cause first time home buyers frustration like : · 1·  how much to save for a downpayment · the importance of a pre-approval and · 3. selecting the right lender,  · 4· paperwork required.

I am only a text away at every corner of the home buying process.

I want to express my goal to always provide top-tier service. Having this level of prestige as my landmark, leads me to network with the best in the real estate business for escrow, title and inspections services.  

Sample Email Content on the Home buying Process;

The home buying process can easily become overwhelming. Manage expectations with your buyers about the home buying process.

Email Subject line: Steps To Homeowners

Home Buyer Tips

  1. Save for a Down Payment:
  • This should be done at the beginning of your home search.
  • This process will set the foundation for the home buying process.
  • Understand how much home you can afford and are willing to spend and how much money you will need for the down payment.


  1. Get Pre-Qualified / Pre-Approved:
  • Many homeowners would like to see that potential buyers are either pre-qualified or pro-approved before showing their home.
  • Having this qualification met will let homeowner know that you are a serious and qualified buyer.
  • Without a pre-qualification or pre-approval, you may not be granted access to view properties.


  1. Residential Realtor Focus:
  • This is the area to promote your unique value proposition.
  • Include your expertise, client testimonials, google reviews, and how you plan to guide the home buying process.
  • Manage expectations by explaining the process for showings, escrow requirements and inspections to make the process, less stressful.


  1. Neighborhood & Home Highlights: 
  • Highlight different zip codes, cities and neighborhood history. (consider: niche)
  • Explain the variation in equity appreciation, different styles of homes, local entertainment, parks and schools.
  • Explain the process of open houses and pre-requisite instructions for viewing homes.
  • Explain list pricing and negotiable factors.


Always remind your home buying audience to text you. (text is the preferred communication channel for consumers.)

If you’re ready to take your email marketing to the next level, let us be your trusted partner.  Contact us today to get started.

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