Online Marketing is no longer an option for Realtors. To grow your real estate business, it’s crucial to expand beyond social media marketing and adapt to ominichannel real estate marketing strategies to get more sellers and buyers in a niche market.
In this 2 hour jam packed Nia S. Pearson, MBA, Residential Real Estate Marketing Consultant with 20+ years of marketing experience will help you align your understanding of the people business to the right omnichannel marketing activities.
WHAT YOU SHOULD KNOW
Successful online marketing is the systematic way of using internet-based tools to help clients find you and do business with you.
During this workshop, Realtors will learn the NST Strategy, to align strategy, planning and systems to digital marketing fundamentals, content marketing, social media marketing, email marketing, mobile versus desktop, SEO and analytics.
WHAT IS NST
Niche – Strategy – Technology
IMPORTANT NOTES
Everyone in your sphere should see you as an market expert.
Sellers are looking for agents in every market & buyers are searching the internet.
MARKETING MINDSET
By learning the benefits of having an integrated marketing plan that expands across online marketing/search engine marketing and traditional marketing you can reach your full potential.
WHAT MATTERS MOST
Building your personal brand
Creating memorable experiences
Adding value to one of the largest financial transactions that sellers and buyers will make.
MARKETING STRATEGY
A marketing strategy is a long-term plan that nurtures business goals through understanding needs, expectations, competition and market opportunities.
If you are ready to take your real estate business to the next level, this workshop is for you.
If you do not have an established online marketing strategy, this workshop is for you.
If you are only using social media to drive business, this workshop is for you.
If you do not have a website, seo strategy or up to date real estate photos, this workshop is for you.
If you do not have an integrated marketing strategy for your business, this workshop is for you.
If you have not had a marketing audit for your business, this workshop is for you.
WHAT TO CONSIDER BEFORE PURCHASING A TICKET:
THE IMPORTANCE OF:
Branding – the identity of a business products or services.
Marketing plan – a very specific outline of various different marketing tactics and cost that support a business plan.
Niche marketing -a small market segment audience with a focus on satisfying a specific market need.
All types of Video content, long form, short form, Podcasting (property tours, informational videos, local videos)
Website – a collection of web pages published on a web server and linked to a domain.
Farming – marketing strategy that focuses on a specific neighborhood in your geographic area, usually identified by zip codes or city.
Customer Relationship Management (CRM) – acronym for Customer relationship management and is the process of storing customer and prospect data in an organized system that can produce reporting and data about a service or product. Note: For a CRM to be effective, the information should be managed consistently and cleaned up annually.
Segmenting sellers and buyer’s
Time Management – the process of allocating time for different tasks and activities.
Marketing Budget Allocation
Top Trending Marketing Initiatives
Register here.
Contact us today to get help with creating an effective Marketing Plan for your real estate business.
