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WE HAVE ANSWERS TO YOUR MARKETING QUESTIONS

Los Angeles Small Business Marketing Consultants

YOUR SMALL BUSINESS MARKETING CONSULTANTS IN LOS ANGELES

We focus on the 4 foundational elements of the marketing mix to develop effective campaigns: Price, Place, Product, and Promotion!

We understand what it takes to be the first option in the mind of prospects and we will get you there!

  • We will work hand in hand with your internal marketing, sales, customer service and operational team leaders to leverage the distinctive capabilities that your brand offers.
  • We will segment your position in the marketplace and extend the communication online and offline.

 

It is very critical to note that across all business departments regardless of your marketing budget, you must have a consistent and customer focused plan. Each team member should be driving all traffic to hit your business goals.

Our business will provide you the marketing strategies that expand product scope and align all internal structures for success.

We have learned from our experiences that aligning all departments to meet business goals is the best and fastest way to hit targets. Our most effective campaigns derive from positions where all team members have drive to support the brands purpose, objectives, and initiatives.

Marketing Consultants Award Sherman Oaks 2019

Marketing 4 Real Results works with top management to identify opportunities and threats. We will work with you to gain insights on industry structure, the needs of your target customer segments, the positional advantages and the trends in the environment.

We begin each project with market driven initiatives and customer value efforts to formulate strategies essential to delivering superior customer value.

We focus on the 4 foundational elements of the marketing mix to develop effective campaigns: Price, Place, Product, and Promotion!


We understand what it takes to be the first option in the mind of prospects and we will get you there!

  • We will work hand in hand with your internal marketing, sales, customer service and operational team leaders to leverage the distinctive capabilities that your brand offers.
  • We will segment your position in the marketplace and extend the communication online and offline.

 

Depending on your marketing budget, one requirement is a consistent and outlined customer focus, competitive intelligence and coordination across all business departments.

Our business and marketing strategies will provide market focus, expanding product scope and alignment of internal structures.

We have learned from our experiences that aligning all departments to meet business goals is the best and fastest way to hit targets. Our most effective campaigns derive from positions where all team members have drive to support the brands purpose, objectives, and initiatives.

Marketing Consultants Award Sherman Oaks 2019

Marketing 4 Real Results works with top management to identify opportunities and threats. We will work with you to gain insights on industry structure, the needs of your target customer segments, the positional advantages and the trends in the environment.

We begin each project with market driven initiatives and customer value efforts to formulate strategies essential to delivering superior customer value.

SOME OF THE INDUSTRIES WE SERVE

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Real Estate

cleaning-icon

Cleaning & Restoration

retail-icon

Retail

juvenile-products-icon

Juvenile Products

real-estate-icon

Real Estate

cleaning-icon

Cleaning & Restoration

retail-icon

Retail

juvenile-products-icon

Juvenile Products

The importance of discovering and satisfying your client/consumer needs is so critical to the marketing mix.

THE FOUR P'S

Marketing mix – combined actions to product, price, promotion, and place to solve a marketing problem and satisfy a need. By developing a marketing program to reach your target audience with the below four tools.
 
  • Product – A good, service, or idea to satisfy the consumer’s needs.
  • Price – What is exchanged for the product.
  • Promotion –  A means of communication between the seller and buyer.
  • Place – A means of getting the product into the consumer’s hands (online or offline).

CONSULTING

We consult with companies to develop effective digital and traditional marketing strategies that align with business goals.

We offer a FREE marketing consulting session to all small business owners.  Our goal in the first session is to get an understanding of what marketing you need.

We work with you to determine the right steps to improve your business performance. We aim to:

  1. Build your brand.
  2. Increase your sales.
  3. Streamline a customer centric focus to your overall business.

Marketing 4 Real Results is an award-winning Marketing Agency based in the Greater Los Angeles, California with 20 years extensive experience building successful marketing campaigns.  We walk with you through the fast pace digital marketing space and lead you year-over-year revenue growth.

​Choose a one time or ongoing consulting session.

One on One Consulting Service Options:

BRANDING

A strong brand offers the invaluable opportunity for your prospects to see you as the solution to their problem. Do you know how your target customers perceive your brand?

From functional to emotional to societal benefits, having a consistent brand message is important to your brands equity. Deliver your messages clearly to your target audience and gain value.

Own the look and voice of your company. Execute it across social media channels, content, website and sales brochures with a goal to ensure the highest level of quality/accuracy in messaging and positioning.

(psst – check out our Brand Positioning Playbook as a guide to help you gain valuable insight)

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STRATEGY

Strategic Marketing is creating a unique customer focused plan that caters to your target audience. This can be articulated through numerous strategic planning to capitalize on consumer needs. The most successful marketing plans highlight a need in the market and dominate it. Using social media, watching consumer behavior and data analysis can help further create a more customer centric strategy.

The key to understanding and creating an effective strategic marketing campaign is developing a customer specific plan that allows more opportunity to be driven to your business. Marketing efforts via e-newsletters, magazines, websites & etc. should understand the consumer and have a specific plan to capitalize on those needs and bring success to your brand.

Your small business strategy is a blend of proactive initiatives and reactive adjustments. Our goal at Marketing 4 Real Results is to maximize the return on investment of all marketing dollar spent. To do that successfully requires a commitment to pursue a particular set of actions that will grow the business.
 
Among all the different approaches to growing a business the best way to compete is to best understand the competitive landscape and market position of your business. There are no shortages of marketing tactics that can take your business to the next level first you will need to 1) appeal to buyers in ways that set your company/brand apart from rivals and 2) carving out a definitive market position.  Being a copycat does not offer an opportunity to have a competitive edge. This is where your brands authenticity will matter most.
 
The best indicators of a strong small business strategy are outlined actions, future plans, concerted efforts to strengthen competitiveness and a focus on overall performance. By continually making strategy as a high priority puts your company in a position to improve performance significantly.

Although segmentation requires additional time to customize each segmented email list, allow time to send targeted emails to a specific audience.

Five Competitive Strategies: (Source: Crafting & Executing Strategy)
 
A low-cost provider strategy– striving to achieve lower overall costs than rivals and appealing to a broad spectrum of customers, usually by underpricing competitors
 
A broad differentiation strategy  – seeking to differentiate the company’s product offering from competitors in ways that will appeal to a broad spectrum of buyers.
 
A best-cost provider strategy – giving customers more value for their money by incorporating good-to-excellent product attributes at a lower cost than competitors; the target is to have the lowest (best) costs and prices compared to competitors offering products with comparable attributes.
 
A focused (market niche) strategy –based on low costs – concentrate on a narrow buyer segment and outperforming competitors by having lower costs.
 
A focused (market niche) strategy – based on differentiation  – concentrate on a narrow buyer segment and outcompeting competitors by offering customized attributes that meet their tastes and requirements.
 
To learn more about our Strategy Services, click the button below to get an evaluation of your company’s marketing strategy today.

CONTENT MARKETING

Content marketing is the practice of creating and delivering relevant content to attract, acquire, and engage target audiences with the goal of driving action.

When considering marketing strategies and tactics that will lead to new customers and drive business growth, having a content marketing strategy in place puts your business in a leading position.

Make sure your complete content marketing strategy is data driven. Although it’s not easy to start, the process gets easier. Once you are able to identify the type of content that your target audience is interested in reading from you, sales will gradually increase.

(psst – check out our Content Marketing Calender help you plan and execute your content marketing strategy in an efficient and timely manner)

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DIGITAL MARKETING

Marketing campaigns can deliver off the chart returns if your business understands how to target and market using digital marketing.
 
There are many digital marketing vehicles that can make a significant impact on your business growth. Some of the most common tactics are noted below:
 
  1. Search Engine Optimization (SEO)
  2. Pay-Per-Click (PPC) Marketing
  3. Facebook/Instagram Advertising
  4. Content Marketing (Blogging & Articles)
  5. Downloadable Content (eBooks, Whitepapers,)
  6. Email Marketing
  7. Social Media Marketing
  8. Videos
  9.  Many businesses think of SEO as a defensive play to increase search engine rankings and sustain online success. But having a strategic SEO campaign allows you to align content across multiple channels to build an offensive and effective integrated marketing campaigns. By adding digital marketing to your overall marketing campaigns and local marketing strategy, your business will gain the ability to deliver increased page rankings and top funnel growth.
 
At Marketing 4 Real Results, we do a ton of organic SEO and Pay Per Click PPC campaign management that lead to year-over-year increase in business performance.
 
To learn more about the digital strategies that will support your business growth, contact us at the link below to get started.
 

Check out all our business resources to help you take your marketing to the next level. Get Free Downloads.

EMAIL MARKETING

E-mail marketing is an important component of a combined marketing strategy that leverages communication to nurture relationships with customers and prospects.

Generate leads, increase conversions, and enhance customer retention with targeting email campaigns.

EVENT MARKETING

Our team of experienced professionals will ensure your success by planning, promoting and executing all deliverables in a timely manner.

Not sure what events to attend for your business? We can help you with that as well. We specialize in exceeding client expectations by delivering superior customer service and event management solutions.

SOCIAL MEDIA MARKETING

Social media marketing campaigns focus on creating compelling content with the purpose of attracting, engaging and sharing with customers and prospects. Information sharing includes text, images, audio and video to gain attention and leverage social networking with fans, followers and connections.

Small Business owners generally wear many hats, especially in the first years of starting a business. A few major advantages to elevate to the next level are minimize stress, being efficient and staying organized.

(psst – work smarter with our Social Media Marketing Calendar)

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SALES & SERVICE TRAINING

Arm your team with compelling and effective printed materials. Energize your team with the knowledge and skills required to increase customer satisfaction.

We offer comprehensive and personalized training materials and on-site one on one team building sessions.

OUR PROCESS

Marketing 4 Real Results works with top management to identify opportunities and threats.

We will work with you to gain insights on industry structure, the needs of your target customer segments, the positional advantages and the trends in the environment. We begin each project with market driven initiatives and customer value efforts to formulate strategies essential to delivering superior customer value.

Get started with a marketing campaign today.

1. THOUGHT LEADERSHIP

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2. CREATIVE IDEAS

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3. STRATEGIC PLANNING

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4. EFFECTIVE IMPLEMENTATION

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5. IMPRESSIVE RESULTS

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6. HAPPY CUSTOMERS

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