Marketing Plan Template

Stop Winging It and Craft a Winning Marketing Plan! It’s time to take control of your marketing.

The Marketing Maze: Feeling overwhelmed by the ever-changing marketing landscape is common for most small businesses which makes having a marketing plan critical. Without a marketing plan it’s difficult to allocate your marketing resources correctly.

“The mistake that most small business owners make is adding new marketing task without a strategic approach. “- Nia S. Pearson 

Top 5 Benefits of a Marketing Plan:

Goal: Improve business’s overall performance and achieve long-term business success.

1. Strategic Direction:
   • A clear roadmap for all marketing efforts aligned to business goals.
   • Prioritize all marketing activities and allocate adequate resources.
2. Improved Decision-Making:
   • Data-driven insights.
   • Reduction in wasted resources.
3. Increased Accountability:
   • Establishes clear expectations and performance metrics for all marketing team members.
   • Simply the process to measure the success of your marketing activity.
4. Improved Customer Focus:
   • Tailored marketing efforts to specific target audience/s.
   • Path to build brand strong relationships with customers.
5. Competitive Advantage:
   • The SWOT Analysis will give you a competitive edge by providing a structured review of your strengths, weaknesses, opportunities and threats.
   • Path to effectively differentiate your business from your competitors.