We’re thrilled to announce a dynamic new partnership that will bring together the strengths of Capsule CRM and Marketing 4 Real Results, to create a powerful synergy designed to fuel business growth for small and mid-sized businesses.
What This Partnership Means
This collaboration unites Capsule’s intuitive, easy-to-use Customer Relationship Management (CRM) platform with the strategic, results-driven expertise of Marketing 4 Real Results Strategic Marketing Agency, based in Sherman Oaks, California.
An Enhanced Customer Experience
- Seamless Integration of Data and Strategy: Marketing campaigns designed by Marketing 4 Real Results will be directly informed by the rich customer data stored within Capsule CRM.
- Actionable Insights: The combined offering will provide a 360-degree view of the customer journey, from initial lead generation (marketing) right through to deal closure and ongoing service (CRM).
- Maximized ROI: By aligning marketing spend with robust CRM tracking, small businesses can ensure every dollar is focused on high-potential leads and improving customer lifetime value. This drives true “real results” at a lower cost of acquisition.
“This partnership is a game-changer for our clients,” says Nia S. Pearson the CEO of Marketing 4 Real Results. “By leveraging the simplicity and power of Capsule CRM, we can create hyper-targeted strategies that deliver measurable growth.”
Looking Ahead: Simplified Success
The goal of this partnership is to create an easy-to-use sales and marketing process that is effective for growing small businesses across the vertical markets we service: Real Estate, Cleaning & Restoration, Legal, Education and Retail.
Key Features of Capsule CRM
Capsule is built to centralize your business information and streamline your sales process without unnecessary complexity.
1. Contact Management (The Core)
- 360° View: A single record for every contact and organization that houses all related activity, including notes, files, emails, tasks, and sales opportunities.
- Email Integration: Seamlessly log emails from Gmail or Outlook into the contact record using the provided add-ins or by forwarding emails to your unique Capsule dropbox address (BCC functionality).
- Customization: Use Custom Fields and Tags to organize and segment your contacts based on criteria unique to your business (e.g., industry, service level, product interest).
2. Sales Pipeline Management
- Visual Sales Pipeline (Kanban): Track your opportunities through a customizable, visual pipeline using a drag-and-drop interface. This gives you a clear, immediate view of your sales process.
- Custom Milestones: Easily tailor the pipeline stages to match your actual sales process for different products or services.
- Sales Analytics & Forecasting: Get a clear dashboard view of your pipeline value, conversion rates, and forecasts to help you make data-driven decisions.
3. Task and Project Management
- Unified Tasks & Calendar: Create tasks directly linked to contacts, opportunities, or projects. Tasks are organized by deadline and can be viewed in a list or calendar format.
- Tracks (Automation): Create repeatable sets of tasks (like a checklist or template) for standard processes, such as customer onboarding, service delivery, or renewals. This ensures consistency and improves efficiency.
- Project Boards (Higher Plans): Dedicated boards to manage post-sale activities or complex client delivery projects, keeping all project-related communication in one place.
4. Team Collaboration and Efficiency
- Sharing and Permissions: Assign ownership of contacts and opportunities, delegate tasks, and ensure everyone on the team has access to the most current customer data.
- Mobile App: Full functionality on iOS and Android, allowing your team to access and update customer information on the go—a great feature for sales and service staff.
- Reporting: Simple, yet powerful reports on sales activity, task completion, and performance metrics to help you monitor team efficiency and sales health.
5. Connectivity and Integrations
- Robust Integrations: Capsule connects seamlessly with some of the most popular business tools like Google Workspace, Microsoft 365, Xero, QuickBooks, and Zapier.
- Marketing Integration: The recent partnership will especially leverage their integration with marketing tools (like their own email marketing platform, Transpond, or the expertise of Marketing 4 Real Results) for targeted campaigns.
Capsule’s main appeal is its ease of use and fast adoption rate, making it an excellent platform for small businesses that prioritize an organized customer view and a streamlined accountability and sales process.
Key Benefits of Capsule CRM
By combining the power of a CRM (Customer Relationship Management) system with marketing automation strengths is the foundation of a modern, efficient sales process.
- Smarter Campaigns: Marketing informed by real-time CRM data.
- Unified View: A complete 360° understanding of every customer journey.
- Real ROI: Focused strategy to maximize conversions and customer lifetime value.
Here are 4 strong sales process ideas to leverage CRM and marketing strengths:
Prospect/Customer Management
This is the most critical step for aligning your sales cycle.
- Lead Capture: All leads (from website forms, landing pages, paid ads, events) flow directly into the CRM and the marketing automation platform simultaneously.
- Lead Scoring: The marketing platform automatically scores leads based on their engagement (website visits, content downloads, email opens/clicks, etc.). The CRM displays this real-time lead score.
- “Sales-Ready” Threshold (MQL to SQL): Marketing and Sales agree on the specific lead score and behavioral triggers that automatically change a lead’s status from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL) in the CRM.
- Sales Notification: When the SQL threshold is met, the system automatically triggers a task or notification for the assigned Sales Rep in the CRM. This ensures a fast “speed to lead”, which is proven to increase conversion rates significantly.
Personalized Marketing
- Behavior-Driven Drip Campaigns: If a prospect gets lost in the sales pipeline, the Capsule CRM will trigger a marketing automation workflow to send targeted, non-sales content (case studies, infographics and educational videos) that are relevant to their current stage or previously tracked interests.
- Sales Context Personalization: Marketing emails can automatically be sent from the assigned person/sales rep’s name and email address, using data pulled from the CRM.
- Segmentation: The CRM data on purchase history, product usage, and support tickets allows for creating segments for cross-sell and upsell campaigns.
360-Degree Customer View
Break down the silos between Marketing and Sales data.
- Centralized Interaction Log: The Capsule CRM becomes the single source of truth, logging every interaction:
- Marketing data: Email open/click history, website pages visited, whitepapers downloaded.
- Sales data: Call logs, meeting notes, email exchanges, and deal progress.
- Sales Enablement with Marketing Collateral: Sales People can access and send the most recent, most effective marketing collateral (presentations, price sheets) directly from the CRM, ensuring they use consistent, on-brand messaging. The system can even track if the prospect opens the document.
- Closed-Loop Reporting: Connect the final revenue/deal-closed data from the CRM back to the Marketing automation system to determine which specific marketing campaigns, channels, and content drove the highest-quality leads and ultimately resulted in revenue. This makes Marketing ROI visible and informs future marketing strategy.
Automation
- Automated Task Creation: The CRM automatically creates follow-up tasks for Sales Reps based on Marketing triggers (e.g., “Lead just watched a product demo video; call within 1 hour”).
- Workflow for Data Integrity: Automate tasks like checking for duplicate entries or updating contact information based on form submissions, ensuring clean and accurate data for both teams.
- Win/Loss Analysis Trigger: Once a deal is won or lost in the CRM, it can trigger an automated post-sale or re-engagement marketing survey or campaign to gather feedback and nurture the lost lead back into the funnel.
If you would like to learn more about specific use cases for implementing Capsule CRM? Connect with us or call 818.824.4479 to schedule a FREE Consultation.
