4 Tips To Boost Instagram Real Estate Marketing

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With millions of people on Instagram it can be difficult to get noticed! Getting attention has become more difficult and many times the algorithms shift from day to day, making it challenging to get a rhythm. In this article we will share 4 tips to boost your Instagram account.

Instagram Real Estate TIP 1: Be sure your location, service and tagline are highlighted. 

When building your online presence, it is important to start off with the basics. Most people scroll Instagram very fast, so it’s important to include your location, service, business name and tagline in your profile. This will send a quick message to your audience.

Having and using a your business logo and brand colors are great ways to keep your service in the mind of your followers.  Marketing is one of the most important parts of any business and plays a huge role in the development of your brand.

Instagram Real Estate TIP 2: Post interesting content related to your business!

Having content related to your business can be shared with reels, videos, quotes and photos.  Finding ways to relate your business to your followers needs and answering  their questions will get viewers interested in your service. You can do this indirectly by sharing stories of homes you are selling, questions you have answered.  

Try to be creative! The more fun you have, the more fun your followers will have reading or viewing your post. Keep in mind the demographics of your target audience so ensure the content is relatable.

Testimonials are excellent ways to share client feedback about their experience working with you.  This will help potential clients to see what it’s like to work with you.   Sharing positive reviews are good for followers and your customers, most of us love to be appreciated, so sharing your clients reviews will make them smile and feel a level of appreciation, which can also lead to new business in the form of a referral.

Instagram Real Estate TIP3: Share a piece of your personality with your followers regarding the business!

Creating a personable online presence brings a sense of authenticity to your profile. Sharing is caring on Instagram and other social media sites. The more genuine you are with your audience, the more you will keep them interested in what you have to say.  By sharing valuable market insights, being involved in your community and sharing a mix of professionalism, humor and authenticity is the way to connect on Instagram.

Instagram Real Estate TIP 4: Focus On High Ranking Content 

Put a special emphasis on the concepts that attracts the attention of your viewers. Keep in mind social media is constantly changing so what the algorithms shared last month, might change this month, so it’s best to pay attention to your loyal followers. This process requires and evaluation of data and insights from your Instagram backend to find the content your viewers like to see:

Insights To Review: 

  • Accounts reached
  • Accounts engaged
  • Social shares

The above are excellent ways to engage and grow your followers.  Keep in mind that social media platforms change often, When it comes to Instagram, you want to be noticed! Following these tips can increase engagement over time. Following these Instagram insights will help you to grow your business. 

Don’t be afraid to share the ins and outs with your potential clients, its ok to be social to grow your business.

For help on ways to better brand your marketing campaigns, contact us for a free consultation.

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