Starting and growing a retail business can be a very exciting step into the world of entrepreneurship. With so many little things to be aware of, making sure your marketing team is on board is imperative to the expansion of your brand.
This idea to many can be the hardest part of owning a business. Once you have decided on a product, finding your niche is much easier said than done. This process should take place during the product development phase, but in many cases, it is not because many entrepreneurs feel they can sell their products to “anyone” which could not be further from the truth.
With so many things to consider building a brand and creating a product that is better than your competitors in the eyes of the consumer, focusing on one demographic is very smart. This realization is usually unfortunately realized after thousands of dollars have been spent.
The steps outlined below have been tested by our retail clients at Marketing 4 Real Results and can be used as great tools to elevate your marketing efforts to another level.
Step 1: Market to the right audience
The first step in any effective marketing campaign is to define and understand your target market. These are the people most likely to buy your products. There are many research software systems in the marketplace that allow you to best understand and monitor different aspects of your target audience, like income, education, age, gender etc. Surveys and questionnaires are also great ways to get more insight on your consumer base.
Step 2: Grow your network of prospective customers
Make sure that you’re sharing on social media is supported by accurate information and data. This will establish trust with your audience. Having false information on your website can imply that your business practices are untrustworthy. Your business must be credible to all consumers interested in your brand. Honesty is key.
Step 3: Write your product descriptions that highlight your unique value proposition
What makes your product different from your competitors? This is your chance to add authenticity about your brand. Tell your story. Give insight to your audience about why you are the best choice to get their business. There are many ways to do this, one excellent tool is to donate a portion of your profits to a cause that resonates with your audience.
Step 4: Master product descriptions that consider your target customer
Focus on the benefits for the customer, not just the features of the product. Capturing all features and benefits of your products will allow its full potential to be seen by the public as a solution. Never underestimate every way that you can build a better connection.
Step 5: Include multiple high-quality images with product descriptions
Include stellar product images from multiple angles. Poor quality photos are a complete turn-off to consumers. No one is interested in buying a product that they can’t fully conceptualize. Better graphics equal better results.
Having a retail business is a great accomplishment. The total retail sales in the United States alone is projected to reach 5.35 trillion U.S. dollars in 2025 up from 4.85 trillion U.S. Dollars in 2019 according to statista.com – Get your piece of this pie, by understanding the fundamentals of marketing to a specific audience.
It is important when branding your products that the appropriate steps are taken to fully launch your products to their maximum potential.
There are many businesses selling products and not all of them understand that having unique benefits and high-quality photos can make your products appear that much better.
For help developing content for your retail brand, learn more about content marketing here.
For additional ways to grow your retail business with marketing send us an email to email@example.com.