BUSINESS RESOURCES
Need any marketing tips? Checkout the below resources to further elevate your marketing knowledge.
BUSINESS RESOURCES
MARKETING BRAND POSITIONING
Everything you need to know to gain value in your small business
If you own a small business your brand positioning statement should identify what separates your business from the rest. What makes your business unique?
Your brand’s positioning statement is a specific message of purpose for the work that is being done.
Getting your positioning correct will support your effort to optimize your small business growth with impressive results.
We put together a quick Brand Positioning Playbook as a guide to help you gain valuable insights.
The overall performance of your business can be translated into a statement that will resonate best with your products/service and target customers.
“Our goal is to exceed our clients expectations, one marketing campaign at a time by only focusing on top performing marketing tactics that will take their businesses to next level.“
— Nia Pearson, CEO/Senior Consultant
Content marketing
Work smarter by staying on task
Keeping your business content organized all year with a content marketing calendar is a great way to stay organized.
Using a Content Marketing Strategy tool can help execute your content marketing strategy in an efficient and timely manner. With so much going on, it can be difficult to stay on track. Having a clear mind and precise schedule will help aide in the process of building your business.
This is a calendar-based plan that provides an overview of what marketing messages will be shared across multiple social media channels or blog pages to promote your product/services. This allows you to be on top of daily responsibilities that will not only help elevate your business to the next level, but it will also alleviate the stress of being unorganized.
Work smarter by understanding SEO
If someone is searching online (using a keyboard) for a product or service that you have optimized in your content strategy, that “key word or phrase” will be aligned to your business and ranked on search engine results. Meaning, the more activity linked to your page from a key word online will create more engagement onto your website.
This process is SEO; Search Engine Optimization, which takes a consistent amount of content to establish a high authority online for this search term.
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Your business will land on the first page of the search engine results over time. This is not a quick solution for driving traffic, instead an organic search ranking strategy that can take months to years to establish.
Once your content marketing strategy is rolling your target audience will look forward to your delivery of valuable, relevant, and consistent content.
Valuable
Prospect should walk away feeling like they’ve learned something.
Relevant
Your content must address consumers’ wants, needs, and interests.
Consistent
Effective content, delivered over a period of time.
MARKETING PLANS
TAKE YOUR BUSINESS TO THE NEXT LEVEL
At Marketing 4 Real Results, we often speak to entrepreneurs and small business owners who sometimes feel overwhelmed about the steps needed to improve business processes, gain market share, increase their bottom line and take their business to the next level.
Due to the passion and love we have for the process of marketing, we like to use data to make decisions. This allows us to create an informative and effective road map for your business. We start each conversation by noting that marketing exists because of market demand and focus all marketing efforts to identify the true meaning of that statement. With our help, you can develop a plan that will elevate your business.
Are you Prepared?
Understanding your target market is important to all businesses B2B and B2C.
To keep your marketing on track and get to the next level, you must build on success stories. Every time your business has success with a marketing campaign, replicate it! Remember the steps you used and try to have the same success.
The most important aspects of this process are to ensure you understand who your target audience is. The more the target audience is identified, the easier it is to target.
B2B Marketing – Marketing of products or services to other businesses and organizations. B2B purchases are based more on logic and sometimes require a lengthy marketing message to maintain engagement.
Remember To:
- Highlight your biggest success stories and what caused them.
- Highlight your biggest failures and what caused them.
- Highlight your best performing customers and compare them to your least active customers and get an understanding of the differences.
- Highlight your worst performing customers and determine the cost to keep them and if it makes sense.
- Ensure your sales, marketing and customer service teams are aligned.
- Review your distributors and partners and their position in the market.
- Continually evaluate your website to optimize for SEO of top performing keywords to drive more traffic and maximize sales potential.
- Modify your content marketing strategy by ensuring that the top performing services are included.
- Ensure your communication across all platforms continues to expand with top performing keywords.
By posting relevant industry content your prospects and customers will view you as a source to fill their need when the time is right.
Stay on track to ensure you take the proper steps to elevate your business to the next level and download the below Marketing Checklist.
Most common B2B Marketing
Blogs
Social Media / LinkedIn
Email Marketing
SEO/Content Marketing
B2C Marketing – Marketing of products and services to individuals for personal use. B2C purchase is based on emotions. Consumers also demand a variety of distribution channels and want you to be direct.
Most common B2C Marketing
Website Landing Pages
Social Media/Instagram/FB Advertising
Text Marketing
Email Marketing
- Overall for both B2B and B2C, marketing has a focus on the benefits and features of your product/service.
Customers and prospects will always be key to your business health past, present and future growth. By analyzing how your audience changes over the years you are able to understand the position your product/service holds year over year. This will help you determine whether it’s still relevant to continue to target the same audience or identify a new and more profitable target audience.
In the current digital marketing environment, it’s critical to understand how your target audience has purchased and will purchase from your business.
Since 95 percent of all business searches start with online research, it is important for your website to speak to the needs of your target audience. Remember the process of marketing involve steps:
WHY:
Awareness – is the process to get customers to recall or recognize a brand.
HOW:
Consideration – This is where you want to increase your marketing push. Consumers now recognize your brand and may choice to buy your product/service. This is not a full commitment and marketing should continue to be consistent to sustain their attention.
WHAT:
Conversion – Once a person has awareness and consideration they are a strong lead that is ready to complete your desired goal. Either purchase something or do something.
Stay on track to ensure you take the proper steps to elevate your business to the next level and download our Marketing Checklist
New Business Forecasting
Answers to the below questions will give you a competitive advance in your target areas.
Since marketing continually becomes one of the most technology dependent functions in business, information and data is powerful.
- How different are your products/services? (Refer to swat analysis)
- What value does your products/services create for the market?
- Survey your customers and prospects. Audit results to improve your impact. If something is not right, try your best to fix it. Believe in your brand. Inspire others to feel your passion. Reposition your brand if needed, based on customer feedback and possibly explore a new target audience.
Social Media
Work Smarter With A Social Media Marketing Calendar
Never miss another chance to share content that has the potential to not-only interest your target audience, but also to broaden your audience of potential customers.
Small Business owners generally wear many hats, especially in the first years of starting a business. A few major advantages to keep in mind to elevate to the next level are to minimize stress, stay efficient, and stay organized. A clear mind will allow your creative neurons to flow to help build your brand.
By having a social media calendar in place you have a better chance to share integrated communication across all social channels. This better allows you to target each social media channel appropriately by understanding each channel’s specific audience.
Social Media activity and technology are now considered a “given” necessity to boost overall brand awareness for marketing and public relations as a direct connection to customers.
Social Media Engagement
Engagement is central to the effectiveness of a social media campaign. Social media business practices externally provide a formal connection that links customers, businesses and internally links employees and vendor partners.
Having fundamental business building blocks in place will always lead to positive outcomes.
Benefits Of A Social Media Calendar
Stay organized
for the highest level of creativity.
Save time
Being productive by having a plan in place is a great way to succeed in all aspects of marketing, especially social media.
Stay on track
and plan for the future. Plan for the week, month or year.
Eliminate stress
and be more creative.
Having a social media calendar in place provides many advantages and one of the most advantageous ways is the ability to share valuable details throughout your business. All team members will be able to view and plan to align their personal social media pages with what is being shared on your company pages.
Suggested Social Media Content
Download Our FREE Content Marketing Template
Get Your PERSONALIZED Social Media Calendar – $99
Social Media Curation
Sorting, rating, commenting and tagging to make content more useful to others throughout your business is beyond crucial. This process allows you to maximize the reach of all social media post. As an owner, you want to make sure you target all the audiences you can.
Since social media is one of the most time-consuming tasks that brings a challenge when deciding exactly what to post. Having a social media calendar allows you to be better equipped to produce interesting, valuable and relevant content throughout the year. Doing this gives you the ability to plan for adding industry experts and community leaders advance the level of consumption for your content. Staying organized will allow you the head space to elevate your business in an effective way.
Curation strategy below:
50% originally created content
35% curated content
15% syndicated content
Keep In Mind: Plan your social media marketing efforts around important national and global industry events, and all opportunities to leverage leadership throughout your industry.
Collaborative Engagement
Synchronizing content from all levels of your business will enhance the visibility of your content. Adding key organization leaders, customers and vendor partners to the conversation is key to maximize experiences.
This process can be heightened by having a social media strategy in place. A social media calendar is a great tool in keeping track of your deadlines and days to post.
The connection of team members from customer service team members is critical since generally the customer perspective is best identified here. When you are ready to rally your troops its important to show value from all perspectives to avoid push back. Creating a win-win outcome for all will offset the rebuttals of participation due to:
Lack of knowledge and expertise
Lack of time or understanding
Missing policy or guidelines
Once you have offset the above and outlined a plan for your social media marketing strategy, it’s time to continually deliver valuable, relevant, and consistent content.
Valuable
Prospect should walk away feeling like they’ve learned something.
Relevant
Your content must address consumers’ wants, needs, and interests.
Consistent
Effective content, delivered over a period of time.
If You Want Help Building A Social Media Strategy,
Schedule A Call With Our Team
Download Our FREE Social Media Calendar Template
Get Your PERSONALIZED Social Media Calendar – $99