October is Cybersecurity Awareness Month

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Did You Know? Cybersecurity Awareness Month, is every October, and Marketing 4 Real Results takes a concerted effort to remind our clients and friends of the serious threat to your marketing campaign.  This threat can be included in your marketing plan under the swot analysis section.

Background: Cybersecurity is a formal process put in place to protect the integrity and confidentiality of networks and computer systems against unauthorized access.

A simple way to look at Cybersecurity from a personal perspective is to see this as a simple practice of protecting critical systems and sensitive information from digital attacks.

The most common digital phishing is email marketing. Recently  1.7M was stolen in an NFT phishing scam from OpenSea and 17 users were impacted by the attack.

A Cyberattack can range from a wide array of reasons mostly aimed at accessing, changing or destroying sensitive information; extorting money from users or interrupting business processes.

It’s critical that we have a heightened level of online protections in place to defend us from cyber attacks. This October, Cybersecurity Awareness Month we are sharing tips to help keep your data protected. Check out the below 4 behaviors from experts at Staysafeonline.org

  1. Enabling multi-factor authentication
  2. Using strong passwords and a password manager
  3. Updating software
  4. Recognizing and reporting phishing

Important Cyber Facts, according to CISA.org

47 % of American Adults – have had their personal information exposed by cyber criminals.

800,000 people experience cyberattacks per year.

65% of Americans report receiving at least one online scam offer.

1 in 3 homes with computers are infected with malicious software.

In the United States, the Department of Homeland Security, plays a lead role in strengthening cybersecurity resilience across the nation and sectors, investigating malicious cyber activity, and advancing cybersecurity alongside our democratic values and principles.

As an individual it’s important to protect your private data from vulnerabilities, so we put together the below list to help you best understand the process and what you can do to prevent it.

What is a firewall?

A firewall is a network security device that monitors incoming and outgoing network traffic and decides whether to allow or block specific traffic based on a defined set os security rules.

What is network security?

Network security is the protection of the undying networking infrastructure from unauthorized access, misuse or theft.

What is cloud security?

Cloud security is a broad set of technologies, policies and applications that are applied to defend online IP, services, and other imperative data against cyber threats and malicious activity.

Top 5 Ways to ensure safe online experiences

  1. Change passwords frequently
  2. Invest in cybersecurity
  3. Avoid using public /free wifi
  4. Back up your devices regularly
  5. Avoid robocalls and “too good to be true” offers

Top 3 Digital Marketing Cybersecurity Concerns

  1. Email Marketing
  2. Social Media Marketing
  3. CRM / customer relationship management software

Cybersecurity Takeaway

Put in place, efficient and effective systems to protect employees and family members from all locations that store critical data and protect intellectual property.

Contact us here to learn more about how to keep your online marketing protected.

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