Marketing Buzzwords To Know
Below is a list of marketing buzzwords to help you stay informed about marketing trends and help you to create an effective marketing strategies. Remember that while buzzwords come and go, the core principles of understanding them provide value and build confidence to grow your business.
What is affiliate marketing?
Affiliate marketing is an outsourced sales process that consist of a marketing agreement between an affiliate and a business in which the business will pay the affiliate a commission for either a sale, form signup or another call to action.
What is ADA compliance/web accessibility?
Ada compliance/web accessibility ensures that content on websites is accessible to people with disabilities.
What is artificial intelligence?
Artificial intelligence, or AI, is technology that enables computers and machines to simulate human intelligence and problem-solving capabilities.
What is algorithm-friendly content?
Algorithm-friendly content is content that is optimized to perform well on various platform algorithms by focusing on consistency, relevance, and encouraging interaction.
What is answer engine optimization (AEO):
Answer Engine Optimization is the process of optimizing content to directly answer questions that users are asking in search engines and voice assistants.
What is branding?
Branding is the identity of a business products or services.
What is brick and mortar?
Brick and mortar is a customer facing physical office or store.
What is content marketing?
Content marketing is the process of creating valuable and relevant content for a targeted audience.
What is content repurposing?
Content repurposing is the process of strategically using existing content in different formats and across multiple channels to maximize its reach and impact. Example: Turning a blog post into a series of social media carousels and a short video.
What is customer experience (CX)?
Customer experience is the perspective your clients/customers have about their interactions with your business as a client/customer.
What is customer-centricity?
Customer centricity is a business strategy that places the clients/customers at the core of the business in order to provide positive experiences and build long-term relationships.
What are demographics?
Demographics are attributes of a group categorized by distinct criteria, such as —such as age, race, sex, education, employment status, income, etc.
What are the common Cs of marketing?
The common Cs of the marketing mix provide a framework for marketing success which include company, customers and competitors, cost, convenience and communication.
What is CPM?
CPM stands for cost per million and is the cost an advertiser pays for one thousand views or impressions of a specific advertisement.
What is CRM?
Customer Relationship Management (CRM) – acronym for Customer relationship management and is the process of storing customer and prospect data in an organized system that can produce reporting and data about a service or product. Note: For a CRM to be effective, the information should be managed consistently and cleaned up annually.
What is CTA?
CTA stands for call to action and is designed to prompt an action or immediate response. A CTA most often used to compel an audience to act in a very specific way.
What is core web vitals?
Core web vitals is a set of metrics used to ensure a great website user experience that measure real-world user experience for loading performance, interactivity, and visual stability of the page.
What is data democratization?
Data democratization is the process of making data accessible to various teams within an organization to empower employees to make informed decisions and personalize their interactions with customers.
What is direct mail?
Direct mail marketing is a form of marketing communication that is mailed to a pre-selected group of prospects or clients/customers with a goal for them to take some action.
What is digital marketing?
Digital marketing is commonly known as online marketing and consists of the promotion of a business using the internet. There are many forms of digital communication some of the top and most common chatbots, ominichannel, search engine optimization, email, social media, text, blog, web-based advertising etc.
What is E-A-T?
E-A-T is Expertise, Authoritativeness, Trustworthiness: These are key factors that Google uses to evaluate the quality of content.
What is ecommerce?
E-commerce is the process of buying or selling over the internet.
What is email marketing?
Email marketing is one of the oldest forms of digital marketing that is emailed to a targeted group of prospects or clients/customers to make them aware of something about your service. Email marketing is commonly used as a soft sell, education, value add to keep your audience engaged with your service.
What are FAQs?
FAQ stands for frequently asked questions which consist of a list of questions and answers about a particular subject, usually posted on a website or on marketing brochure.
What is farming?
Farming is a marketing strategy that focuses on a specific neighborhood in your geographic area, usually identified by zip codes or city.
What is first-party data strategy?
First-party data strategy involves building robust systems to collect and utilize data directly from customers to create more personalized and effective marketing campaigns.
What is generative AI?
Generative AI can create content like text, images, and videos that integrate into marketing workflows. For example, AI could assist in drafting personalized email campaigns or generating social media visuals.
What is generative engine optimization (GEO)?
GEO is the process of optimizing online content and the structure of website landing pages to improve its visibility and influence within the responses generated by AI-powered search engines and other generative AI applications.
What is human-first approach?
Human-first approach is the rise of AI, there’s a renewed emphasis on creating marketing content and experiences that feel authentic, relatable, and genuinely human, that avoid overly robotic or algorithm-driven communication.
What is influencer marketing?
Influencer marketing allows a business to connect with influencers that will endorse a service or product based on expert knowledge and social influence.
What are insights and analytics?
Insights and analytics is the process of organizing and examining data to determine patterns to help make better business decisions and provide customized reporting based on a specific goal.
What are KPIs?
KPIs are performance indicator that measures the success of a particular activity.
What is marketing?
Marketing is the process of understanding, creating, communicating, and delivering value to a customer or prospective customer. Marketing is an ongoing process with a range of activities aimed at attracting, engaging, and retaining customers by satisfying their needs and wants. Important: Marketing is not selling.
What is a marketing channel?
A marketing channel is a medium that allows a business to communicate with its target audience. IE: Social Media
What is a marketing brochure?
A marketing brochure is a printed or digital promotional material designed for current and potential customers, with details about a company’s services, products or events, also commonly known as flyers.
What is a marketing plan?
A marketing plan is a very specific outline of various different marketing tactics and cost that support a business plan.
What is a marketing platform?
A marketing platform is a software or a suite of integrated tools to plan, execute, manage, automate, and analyze marketing activities across various channels. IE: Mailchimp
What is marketing segmentation?
Marketing segmentation is the process is dividing existing and prospective audiences from a broad audience into sub-group based on industry, share the same age, gender, income, interest, buying behaviors, location, etc.
What is niche marketing?
Niche marketing is a small market segment audience with a focus on satisfying a specific market need.
What is mcommerce?
M-commerce is a form of e-commerce that enables us to shop online from a mobile device.
What is Micro-Influencers?
Micro-Influencers have small, engaged audiences, often seen as more authentic and trustworthy than mega-influencers. A boutique real estate brokerage might partner with a pet blogger who has a dedicated following in their city.
What is online reputation management? (ORM)
Online reputation management is the process of managing the online presence of a company. This includes website, social media, online directories, etc.
What is omnichannel marketing?
Omnichannel marketing is to a combination of all marketing channels connecting to create a unified message and experience for one specific target audience. Omnichannel includes a combination of digital and traditional marketing efforts.
What are the Ps of marketing?
The common Ps of the marketing mix provide a framework for marketing success which include, product, price, promotion, people, process and place.
What is personalization?
Personalization is the process of tailoring content, information, service or product for a specific segment of individuals.
What is people also ask?
People also ask, (PAA) is a Google SERP feature that provides users with additional questions related to their original search query. The People Also Ask section contains a featured snippet for that query with answers that can be used in blogs and FAQ’s.
What is performance marketing?
Performance marketing refers to a form of digital marketing that is only paid after a service has been rendered or a specific action has been taken, such as a click, sale, or new lead.
What is predictive analytics?
Predicative analytics uses AI and machine learning to forecast future trends, customer behavior, and campaign performance to optimize marketing strategies proactively.
What is retargeting?
Retargeting is the second stage of targeting to the same user that has previously interacted with a website or advertisement.
What is short-form video content?
Short-form video content is content that engages audiences with concise and attention-grabbing videos on social media platforms like Instagram Reels, and YouTube Shorts.
What is search engine optimization?
Search Engine Optimization (SEO), is the process of increasing your website visibility to search engines, Google, Bing, Yahoo, etc.
What is social media marketing?
Social media marketing is the use of social media platforms to promote a service or product. Common social media platforms are Instagram, Google Business, LinkedIn, Facebook, X, etc.
What is social proof?
Social proof is leveraging reviews, testimonials, and case studies to demonstrate the value and trustworthiness of a product or service. Example: Feature customer ratings prominently on a website.
What is Social SEO?
Social SEO is optimizing content for searchability not just on traditional search engines but also on social media platforms, as these are increasingly used for service/product and brand discovery. The process involves using relevant keywords and hashtags in social media posts.
What is storyselling?
Storyselling involves engaging audiences by telling compelling narratives around a brand or product, focusing on emotions and experiences rather than direct selling.
What is strategic marketing?
Strategic marketing is the process of designing a well-planned series of marketing actions.
What is structured data markup?
Structured data markup is a standardized format for providing information about a webpage and classifying its content.
What is a target audience?
Target audience is a subset of people that will most likely want your service or product. Your target audience can be a group that shares the same age, gender, income, interest, buying behaviors, location, etc.
What is text marketing?
Text marketing is the process of sending electronic messages to a mobile device, that consists of alphabetic and numeric characters.
What is traditional marketing?
Traditional marketing is any form of marketing that uses offline media to reach a specific audience. Common examples of traditional marketing include magazine advertisements, direct mail, newspaper ads and other print ads, as well as television and radio advertisements.
What is user-generated content (UGC)?
UGC refers to authentic content created by customers themselves, such as reviews, testimonials, and social media posts. Seen as highly trustworthy and impactful.
What is unified martech stacks?
Unified martech stacks integrates various marketing technology tools and platforms to create a seamless flow of data and workflows, improving efficiency and providing a consistent customer experience.
What is a website?
A website is a collection of web pages published on a web server and linked to a domain, used to engage customers and prospects to a business service or product.
What is Zero-Party Data?
Zero-Party Data is data that customers willingly and directly share with a brand, such as preferences, interests, and purchase intentions, often through quizzes or forms. It’s considered more valuable and privacy-friendly than third-party data. An example could be a brand asking customers about their personalized product recommendations.
Did you notice a term we are missing? Contact us today.
